Ace Jewelers presents the Royal Asscher Cut
www.AceJewelers.com Ace Jeweler’s Vice-President, Alon Ben Joseph, talks about the Royal Asscher Cut. The name Royal Asscher is synonymous with the finest diamonds in the world. The company is still owned by the Asscher family, a renowned international diamond dynasty with an unparalleled 160 year old legacy of diamond innovation, excellence and ethics. The familys voracious passion for diamonds has guided them throughout history; from the heyday of the Asscher Diamond Company in 1920s Amsterdam, through darker times in the companys history, to the wonderful day in 1980 when the company was bestowed with the rare privilege of a Royal title from Queen Juliana of Holland. The signature cut of Royal Asscher, the inimitable, patent protected Royal Asscher Cut is considered to be one of the most beautiful diamond cuts ever created. It now features in a series of collections designed by Lita Asscher, sixth generation Asscher diamantaire. The Royal Asscher name guarantees quality, authenticity, excellence and craftsmanship, thus a Royal Asscher diamond is an heirloom diamond to treasure as diamonds should be.
Tags: Ace, Ace Jewelers, Alon, Alon Ben Joseph, Amsterdam, asscher, carat, clarity, color, colour, Cut, diamond clarity, diamonds, Patent, Royal Asscher