Diamond Education: The Four Cs

Buying a diamond doesn’t have to be complicated. This short tutorial will provide you with a solid understanding of the Four Cs — cut, color, clarity, and carat weight — the most important characteristics of buying a diamond. Tags: Blue, diamond, diamond clarity, diamond education, diamon

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An excellent video demonstrating the visual differences one could expect to see from a hand picked, cream of the crop GIA Ex alongside another diamond that gets GIA “very good” on the GIA Facetware and also has AGS “5″ light performance on a scale from 0-10. The Ultimate Diamond...

Reviewing a 2.83ct G color I2 Clarity

A large G color Hearts and Arrows Diamond (2.83ct) under 10k! Here’s what an I2 looks like under our HD cameras. Tags: diamond clarity, diamond information, imperfect...

Comparing a pair of Princess Cuts

Both diamonds in this video are .70ct F VS1 with top grades from GIA and both have AGS Ideal Light Performance. Faint nuances exist in the 2 so take your pick. … “princess cut diamonds” “princess cuts” diamond diamonds “diamond information” Tags: diamond,...

Are GOG Signature Princess Cuts really better?

diamonds as “Ideal” or “Signature” WITHOUT AN OPTICAL OR PHYSICAL INSPECTION. Oftentimes consumers are confused thinking that our handselected GOG Signature Princess Cuts are no different. :-S Oy … In this video we took it upon ourselves to call in a competitor’s...